Qualitative research methods qualitative data analysis code structure ocode structure is a compilation of emerging codes oincludes definitions descriptions of each code usually also illustrative quotes oguidance for using the codes ocode structure changes evolves throughout the analysis. The core property of qualitative research is that it examines the way people make sense out of their own concrete reallife experiences in their own minds and in their own words this information . Quantitative research deals with numbers and statistics while qualitative research deals with words and meanings quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data while qualitative methods allow you to explore ideas and experiences in depth. Dr denise clark pope discuss qualitative research methods and how to use them the qualitative research process consists of five components design sample selection data collection analysis and data representation clark pope explains the five components and how to implement them
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