Marketing effectiveness is measured by how well a companys marketing strategies increase its revenue while decreasing its costs of customer acquisition you will always win the day if your marketing continually lowers the costs of finding and winning business while also increasing the value of that business. There are a lot of marketing metrics out there but the most straightforward way to measure marketing effectiveness is to measure how well your marketing drives quality leads that turn into sales your goal shouldnt be to drive a large quantity of leads but to drive quality high value leads that result in revenue. Marketing accountability how to measure marketing effectiveness london kogan page 2009 278 pp gbp30 us4995 isbn 978 0 7494 5386 2 hardback edited by geoffrey p lantosstonehill college . 5 metrics to measure marketing effectiveness marketing contribution to revenue this is the big one what percentage of overall company revenue can be traced back to your marketing teams efforts obviously the higher the number here the more effective your initiatives that said theres a lot that goes into telling this story and it
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