There are a lot of marketing metrics out there but the most straightforward way to measure marketing effectiveness is to measure how well your marketing drives quality leads that turn into sales your goal shouldnt be to drive a large quantity of leads but to drive quality high value leads that result in revenue. Marketing accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization and empower marketers to justify their actions to both ceos and their chief financial officers more. Marketing effectiveness is measured by how well a companys marketing strategies increase its revenue while decreasing its costs of customer acquisition you will always win the day if your marketing continually lowers the costs of finding and winning business while also increasing the value of that business. Without measuring marketing effectiveness you really have no idea whether your marketing is working or not we give you the nitty gritty details in this article so you can determine your marketing roi and really understand how effective your marketing efforts are
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